You may wonder why is link exchanging and website link building so important? Link Exchanging or building is important because most of the search engines use the number of links that point to your site to determine how popular your website is. Link popularity is the number external sites that point or link to your site. Link building is used as part of an algorithm to determine where your site will come up when a search is requested i.e. Search Engine Ranking. The higher your search engine ranking the more traffic you will receive.

Good Inbound links improve search engine visibility. There is no debate that links from quality websites pointing to your key website will help your search engine visibility.  How to get quality inbound links is a good topic for a debate among SEO consultants.
One great way is to submit an article to industry news site. Have an SEO site? Write an article and submit to WebProNews. Have a site about BLANK? Submit to BLANKinformationalsite.com. You can also email a few friends when you have important relevant news asking them for their feedback and/or if they would mind referencing it if they find your information useful.  Remember that you should get all the free quality links that are available with little effort.

Outbound link building is a highly vital aspect of internet web marketing. Web sites around require links to other websites so as to receive traffic, as well as to provide visitors with resources to back up any information which these sites offer. A website with solid original content and strong inbound links will get visitors to view their site organically. Some argue that linking out to other sites isn’t worth doing because you drive people away from your website - my theory is that if I send them to useful content often enough that they’ll keep coming back for more. In other words for me - the SEO benefits of outbound links are something I believe in and that works but again it is something I don’t get to worked up about.